13 Apr


Video production is nothing but the creative process of making video footage for the media either for personal use or professionally. It is almost exactly equivalent to video editing, but using video tape either as digital inputs on VHS or on a DVD. The purpose of a video production company is to provide services that enable the creative process to be carried out smoothly. Companies use a variety of creative video techniques and methods to make high quality video. The techniques and methods depend on the purpose of the video.


Video production companies usually hire a small group of people to get the job done. The people who get employed by these companies are called crew members. These crew members help in shooting, editing and finally uploading the video to the website. While the videographers and editors are located at the studios, they also need people to transport the equipment, handle props and equipment, and to act as guests at shoots.


The Portland Video production agency can handle both pre-production and post-production phases effectively. In this way, they can focus on more aspects of their business. It should be noted that pre-production and post-production are two different processes. While post-production mainly deals with story development and creation of images and scenes, pre-production focuses more on conceptualizing the set design, costumes, and other production elements.


As per the needs of the client, a video production company might work in conjunction with directors, producers, or actors. Pre-production stage involves planning and organizing subjects and shooting various videos with a personal computer, laptop or camcorder. Once the pre-production phase is over, shooting on location continues and the video producers finish editing the shots that were shot. They then add special effects and music to the videos. Post-production phase includes assembling all the elements together on the video production set, assembling sound tracks and editing the videos. To ensure a professional video production, these finishing steps are done by experts who have experience in video production.


Apart from planning, organizing, shooting, editing, and adding special effects to a video production, the post-production stage involves the storage and archiving of the material. Video archives, DVD covers, video copies, and VHS cassettes can be stored in special facilities such as under floorboards, in lockers, and in large archive boxes. Archiving is essential for long-term storage of archive material, as it allows the retrieval of pre-release material in the future.


The video production process also involves distribution of the video production. Depending upon the requirements of the client, different distribution options can be chosen. While some require distribution via video disks, others require the distribution of the material via the Internet. Explore more about this topic here: https://en.wikipedia.org/wiki/Video_production.

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